Andrew Everard:
As I've been saying for a very long time now, 3D is industry-led, not consumer-led: they're telling us we want it, rather than us hammering at their doors begging for 3D TV.
And a major part of the reasoning behind 3D is to return consumer electronics manufacturers to profitability in a market where the prices of TVs and Blu-ray players - in particular - have been in freefall.
They want us to go back to buying nice (for them) premium-priced product again, and they know from the Pioneer experience that picture quality alone isn't enough of a draw. So they're trying to tempt us with 3D.
That's why I've been amused by those who have commented on how reasonable the prices are for the 3D TVs announced so far: yes, £2000 may seem good for a 40in 3D TV, or even a 50in model, but that overlooks the fact that right this morning you can go out and buy a reasonable 40in LCD TV for under £500, and a 50in for well under a grand.
In the mass-market - and here I mean among those buyers who just go into a major electrical shed and choose a TV, and wouldn't think of reading a magazine first, let alone consider themselves enthusiasts - maximum bang for buck is what counts. And at the moment that still means a neighbour-impressing big screen for minimum outlay.
Even Marks and Spencer, for all that 'This isn't just milk; this is M&S milk' marketing, will do you a 50in TV at the mo for £900. That's what the big consumer electronics companies are up against.
As the man from Sony said
in this story we published a while back - and I only quote Sony because the leader of that company's 3D&BD Project Management Division said in public what I am sure others are thinking in private - "An end to the price slides alone would be enough to create big profits for us.
"3D TVs themselves require only upgraded software, so we don't have to worry about expensive parts pushing up overall costs. The only thing that would push up overall costs would be the production of special glasses for viewing the TVs."
I don't understand Mr E. Surely this situation of manufacturers not making enough money is of their own making: The big retailers like M&S/Comet/Curry's et al couldn't sell the product at ridiculously low prices if the manufacturers themselves weren't selling it to them at an even lower cost.
Isn't this really a case of manufacturers having shot themselves in the foot, then having realised their mistake, complaining that they're haemorrhaging?