The problem lies with the Sales teams whos job it is to SELL us the Public their products, so if it be a HDMI cable in this instance or say those oh-sooo high Contrast ratios on TVs that certain companys ever so slightly over claim, their aim is solely to make us believe that their product is somehow better than another.
With the whole HDMI cable issue, Companys are more than aware that the vast majority of the public are confused as to what all this 1080p buisness is all about, yet alone differnt frame rates like 24fps,50fps and 60fps. Hence using terms like 1080p+.