Wow, that's a steal! Given that the DSP-AX763 was originally £600, then cut to £400 and now £299 it seems the credit crunch has a sunny side after all...
Just minutes ago was on Richer Sounds web site and unless mine eyes deceive me its on at £289.95.
Now there's a proper credit crunch style bargain. Only a tenner difference to whats mentioned in this thread, but its the price of a few pints to celebrate if you get your hands on one.
Bought mine from RS for £279.99 on 13 December, advertised at this price with VIP email. No code or proof needed, just told them I'd seen the price and it was duly honoured. Probably worth asking if they will still match that previous price.