i think its very clever , its been on constantly during breaks in the footie coverage on itv , the quirky little tune grabs my attention every time , then you see kaka and co blasting a ball into a goal that explodes into flames , and a lamborghini doing doughnuts , but its all purposely blurred , like watching 3d without glasses , its a crafty ad from sony , you feel like you wish you could just put on some 3d glasses and see all the action in its full 3d glory [] .. nice idea imo ...[Y]