I'd like more in-depth technical information on the insides and also blind testing between products to eliminate expectation biasJoe Cox said:A few points.
- We have always said our reviews are a guide and you should do your own research whenever possible. Prefer something else? That's OK!
- We review as a team. In reality this means at least two people see/hear/use every product we review. That second person is often our technical editor, Ketan (who has a mechanical engineering BSc and used to work at Hi-Fi World, seeing as some people asked!).
- We argue about plenty of products, because there can always be elements of personal preference, but we come to a consensus view based on what we think is the right recommendation for the average consumer. Reading the full review instead of just looking at the star rating is always recommended.
- We meet with the industry and manufacturers to discuss their products all the time. Companies often insist on bringing kit to our test rooms and talking us through them so this is quite common.
- We don't take any notice of who is and who isn't buying advertising (for the millionth time). Most of the editorial team wouldn't even know.
- The review team isn't all young men. Some of us aren't very young, others certainly aren't men. All of us have a solid understanding of how the products we review work. We're not all electrical engineers but we absolutely don't believe that's necessary. Learning what to listen for with audio products, and look out for with video products, is certainly something you can be taught and improve, which is why new reviewers take a lot of training. We don't get people off the street who are reviewing £10,000 amps a week later.
- We have always been a mainstream publication, with an audience of very knowledgable enthusiasts (you lot) and casual buyers. Writing for both audiences is a challenge, and it's part of the reason why we try to keep it thorough, knowledgeable and informative, without being overly technical. That said, some of our reviews - such as the Temptations section - certainly don't shy away from getting techy.
- We built new test rooms two years ago (which you can read about here), which we took time to make more 'real world' and less like a test room. Our aim has always been that our recommendations are relevant to pretty much everyone, and you shouldn't require an industry-grade listening room to get the same results.
- Lastly (because I need to catch a train), we're doing our best! We are on the same side as you! We're all into music, movies and technology, and we're lucky enough to play around with new gear and write about it. And we endeavour to give reliable reviews and decent advice. Simple as that.
We will hopefully have some more events at What Hi-Fi? HQ in the near future so more people can see the rooms and meet the team. So look out for those.
Any more feedback, gratefully received.