Yes, apparently the material used for the lacquer has been developed from lcd display technology, allowing the laser to read the disc more easily, with fewer errors. Something akin to 24k gold discs I would presume.
Although it does seem odd that as cd is gradually becoming less popular, some may say obsolete, that anybody would be interested in "improving" the format now. Also many Japanese masterings tend to be awful, so any perceived improvement would be negligible, I would think.
I was thinking of buying the Nick Drake Fruit Tree box set a while ago, I may still do yet. Apparently some of the mini-LP packaging is very nice.
But personally, if folks are after re-issues of old music for instance, I would look at older Mobile Fidelity, Steve Hoffman mastered DCC's or even in some cases, older un-remastered issues that can sound fantastic.