Sony Merge With TCL interesting !

[Shrek]

TCL is taking over Sony's TV and home cinema business in unexpected joint venture announcement

Bravia TVs by TCL could arrive in 2027

www.whathifi.com

 

[Messiah]

Hopefully Sony continue to produce great TVs.

Used them for decades now.

 

[daytona600]

You do not merge with a chinese company you are priced out of business with state Subsidised Prices:
China is / will take over All industry globally . Major shareholder in TCL is the chinese state

Who would of thunk it, Trinton & Bravia bought by a bargain basement brand


China’s strategy
Subsidies
Tax breaks
Cheap land & energy
Preferential financing via state banks
This allows Chinese firms to undercut global competitors on price
Result = non-Chinese brands struggle to compete profitably. & you control global pricing & prices rise as no competition

 

[Angle Poise-Lamp]

Hopefully Sony continue to produce great TVs.

Unfortunately, given what often happens in this kind if situation, Sony TVs could soon be nothing more than rebranded TCL models and so, another good brand ruined in the pursuit of cost cutting. Hopefully it won't be...

 

[Angle Poise-Lamp]

China is / will take over All industry globally

American companies have been attempting to do that for decades.

 

[daytona600]

USA outsourced all its supply chains in the 1990s to China , China took all the IP , made own versions at lower Prices
Companies like Apple made china ( well worth a read )

Apple in China - by Patrick McGee

The Capture of the World's Greatest Company By Patrick McGee The untold story of how Apple tied its fortunes to America's biggest rival—transforming both company and country. Get the Book

appleinchina.com

 

[Shrek]

https://www.techradar.com/televisions/sonys-future-tvs-could-be-largely-made-by-tcl-heres-what-that-could-mean-for-tv-purists

 

[Jasonovich]

I'm not sure I like it.

I hope the relationship is going to be like the ThinkTank transition from IBM to Lenovo.

It sort of reminds me of that, many of us thought the brand would be tainted by Lenovo's acquisition of ThinkTank but the opposite was true.
Many public sector officers have Lenovo ThinkTank laptops.
Lenovo is number one laptop in terms of volume and sales.

I like to think we could say the same in a few years time for Bravia under the auspices of TCL.

 

[davidf]

I think I might upgrade before this takes place, just in case quality suffers...

 

[record_spot]

I'm not sure I like it.

I hope the relationship is going to be like the ThinkTank transition from IBM to Lenovo.

It sort of reminds me of that, many of us thought the brand would be tainted by Lenovo's acquisition of ThinkTank but the opposite was true.
Many public sector officers have Lenovo ThinkTank laptops.
Lenovo is number one laptop in terms of volume and sales.

I like to think we could say the same in a few years time for Bravia under the auspices of TCL.

Great tablets too, or certainly used to be. Had one a while back and it was a terrific little unit.

 

[bigboss]

You do not merge with a chinese company you are priced out of business with state Subsidised Prices:
China is / will take over All industry globally . Major shareholder in TCL is the chinese state

Who would of thunk it, Trinton & Bravia bought by a bargain basement brand


China’s strategy
Subsidies
Tax breaks
Cheap land & energy
Preferential financing via state banks
This allows Chinese firms to undercut global competitors on price
Result = non-Chinese brands struggle to compete profitably. & you control global pricing & prices rise as no competition

There’s some truth here, but a few things aren’t accurate.

China does support some industries with subsidies, tax breaks and cheaper finance – that part is well known. This helps Chinese companies compete on price.

However, China is not “taking over all industry globally”. Many sectors are still led by US, European, Japanese and Korean firms, especially at the high end.

Also, TCL is not owned by the Chinese state. It’s a publicly listed company. Some state-linked investors hold small minority stakes, but the government is not a controlling shareholder. China’s government bodies own small single-digit percentages of the shares.

Partnerships like Sony working with TCL are commercial decisions, not forced takeovers. Sony still leads in premium tech and brand value, while TCL brings scale and lower costs.

So yes, China is very competitive in some industries — but the situation is more nuanced than “state-owned brands wiping everyone out.”

 

[My2Cents]

You do not merge with a chinese company you are priced out of business with state Subsidised Prices:
China is / will take over All industry globally . Major shareholder in TCL is the chinese state

Who would of thunk it, Trinton & Bravia bought by a bargain basement brand


China’s strategy
Subsidies
Tax breaks
Cheap land & energy
Preferential financing via state banks
This allows Chinese firms to undercut global competitors on price
Result = non-Chinese brands struggle to compete profitably. & you control global pricing & prices rise as no competition

The above mentioned strategies and subsidies are used by the USA (and other Western nations) to try to bring manufacturers in too, but workers in Western countries have to be paid much higher wages and even then don't want the jobs.
For decades Western countries have abandoned manufacturing and focused on tertiary industries like finance/banking, healthcare, education, retail/hospitality. In the USA the Biden administration invested over $2 trillion on initiatives aimed at reinvigorating American industry and manufacturing but companies can't even fill the 500,000 vacancies that already exist and are currently available.
China is investing $15 billion (100 billion Yuan) into creating a highly skilled workforce of 5 million in the next few years. They also have universities and trade schools that are surpassing western institutions in both research and practical skills application in industry and manufacturing. One of their only challenges is that they have an aging population which may hinder their ability to actually find the workers.
Amazon (along with your countries government) are currently the entities that are controlling global pricing, not the Chinese.

 

[abacus]

Most entry level models of the posh boys of manufactures (Sony, Panasonic etc.) are not made by them, but instead are made by Vestal, Hisense and TCL, so its a logical extension to keep prices down.

Bill