Richer Sounds:Hi Mancub,
I'm pleased to confirm that we are indeed participating in the Sony trade-in scheme and have been involved with this promotion since Saturday 19th September.
Please accept my apologies but the price listed in our catalogue for the Sony KDL40Z5500 is unfortunately a genuine error, our correct in-store price is currently £1299.95.
We do also have a special offer web price of £1249.95 (which, as with all our web prices, we will always honour in-store); however this special offer price is not available in-conjunction with any other offer, which includes the Sony trade-in scheme.
Of course, we would be more than happy to accept your trade-in and you would therefore receive a £100 discount against a 40" Sony TV at our in-store price.
Meanwhile, I trust this clarifies our position although please let me know should you have any further queries.
Many thanks,
John Clayton
Operations Director
Richer Sounds
That's interesting, because John Lewis price matches even Richer Sounds' online prices (on the basis that Richer Sounds price matches its online deals instore) & further offers the £100 - £150 trade-in discount on Sony TVs in exchange for your old TVs. I know this because my friend got the deal at John Lewis store in Glasgow only 2 weeks ago.
My understanding is, that the £50 discount is offered by Richer Sounds for online purchases (which is matched by Richer Sounds for in-store purchases), & the £100 - £150 trade-in discount is fully borne by Sony, & not Richer Sounds. Why then, shouldn't the customers benefit from it?