The basics I mentioned above are available to anyone with access to the internet. Take a look at any polar response measurements of box loudspeakers.
This is typical of most box loudspeakers, there is very little energy above about 1kHz radiated to the rear, but bass frequencies are near omnidirectional.
Reflections from the backwall will obviously by dominated by bass as no high frequencies are present to be reflected, Ergo, the bass at the listening position gets boosted, other frequencies are not.
The designer balances the forward response plus the reflections (bass) to give a balanced response at the listening position. The position that the speakers are in when making that evaluation is then the 'best' position for the speakers with respect to tonal balance.
The engineer can design speakers for whatever position he wants, though 'audiophiles' love 3D soundstaging which requires speakers to be well clear of the room boundaries, so most are balanced for this type of positioning.
When they get in peoples homes they often find themselves poorly placed, close to room boundaries, so sound fat and bloated. Thats just the way it is.