Getting tele fatique - seem to be going around in circles. Thought I was going to go for the panny but the chap in the panasonic shop got me spooked. He really didn't want to show me what an upscales DVD picture looked like or what a SD freeview signal looked like - he just walked me around the shop and showed me examples on other models. I get the impression the wool was being pulled over my eyes - and he was trying to flog me an £80 lead with a Blue Ray player. Anyway will mostly be watching SD from V box,old DVD collection and will start to build up a new Blue Ray collection -oh yeah any ideas on a Blue Ray player budget £200. I'm a bit of a sony fan and brother has recently bought the 40" w4000 and seems happy. I just want a tele that will give good SD performance and a big screen to enjoy my movies - bit worried about screen burn issue with plasma as I have 3 little darlings who love their tele and always forget to turn it off. Any helpful comment would be appreciated!