This is a back-lit local dimming LED display, using a Sharp ASV panel. It will officially be launched by Philips in the UK in December. Price for the 40" will be £1799.99 and the 46" will be £2499.99.
I'm desperately awaiting a good UK review on one as I'm planning on the 40". Was originally wanting the larger size but I can't justify the £700 premium for 6 extra inches.
It's either the 40" 9704 or the 47" 9664 as they are both the same price - Spectra 3 Ambilight and the local dimming LED will be enough to sway me towards to 9704, rather than have the extra 7" of the 9664.
Hope WHF get one in soon to review!