Hi, One month ago I bought the new Panasonic LCD 37in V10. Great design and looks really smart insitu. Also has a great picture even in Standard Definition. Generally very happy with it. However the sound is very poor. This was my first LCD TV since finally trading in my CRT TV. I was and still am very disappointed with the flat, treble sound and it doesn't take much volume for the distortion to start to kick in from the very small speakers. Please be aware of this. I now put most of the programme sound throught my HIFI. If you are planning a surround sound system even better. Otherwise the V10 is a great TV