It's competing with Oppo 205 at cheaper price point. It has a dedicated audio power supply, high-performance digital/analogue converter, dual-layer vibration-reducing chassis, newly-developed drive base, 7.1 analogue audio and balanced XLR outputs. If you don't have SACD and DVD-A collection, this may appeal more over the Oppo.
For the vast majority who will connect via HDMI, its cheaper siblings are available to buy.