I reckon Music Magpie is one of those bubble and burst companies which won't be here in five years time, but a few select folks at the top of its heirarchy will have got very rich. It's like all these specialist solicitors that sprang up out of nowhere to help gullible people with their PPI claims which anyone with an average intelligence and some confidence can sort out for themselves. They too will be dead and gone by 2020 just leaving some very rich ex stakeholders behind.