Who's to say Pioneer could not sell both types of tv; giving people the option of new, mid-priced (but high-quality) LCDs, aswell as the usual premium quality Kuro plasmas? Also, having seen what Pioneer have managed technologically with plasma, isn't anyone else interested in what Pioneer could achieve if it put it's hands to work on building quality LCD displays. They could build two different 42" models; one plasma and one LCD, both 1080p. Both 50" and 60" panels would be exclusively plasma, and Pioneer could extend their market by buiding 32" and 37" premium LCDs (premium but still more inexpensive that Pioneer's existing plasma range).