disappointing but in no way surprising. it's the same old capitalist race to the bottom. if you're old enough you might remember that cable tv was originally free of commercials (because you're paying for it, that's the tradeoff), then they just started adding commercials anyway and making it worse and assuming you had no choice, you'd just put up and shut up.
then streaming basically said, we're what cable was supposed to be. and now they're no longer what cable was supposed to be, they're what cable became. just like cable, they also started flooding the market with an endless deluge of forgettable crap, basically drowning high quality content, because it just gets lost in the shuffle and cancelled before it can find an audience. wouldn't it be nice to have about 10% as many shows, but only the good ones?
personally, i think it should be illegal to both charge users for something and and sell ads in it--either the ads are your revenue or the subscriptions are, but you can't double dip.
jokes's on them--i'll just torrent whatever i want to watch. when you put people up against the wall, expect them to make moves you won't like.