'HiFi' icon spotted in Spotify's iOS app suggests a Spotify HiFi launch is imminent

Sep 30, 2020
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I’ve been thinking about when Spotify will launch their hi-fi tier and I am going to bet that it is on July 30th.
Why?
Well, they announced hi-res with a video from Billie Eilish and Finneas (Stream On: The power of HiFi - Billie Eilish & Finneas - YouTube).
We now know her new album will launch on 30th July (Billie Eilish 'Happier Than Ever' Album Release Date, Track List And All The Details... - Capital). It’s unlikely to launch in low-res, is it? So, probably all go on the same day with a bit of a fanfare. Maybe the album will be exclusive to Spotify? (Ps. I’m not a huge Billie Eilish fan - that’s what my daughters are for - but have been thinking about this).
 

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