The whole Freesat situation is getting very worrying in my
view, for what it is worth here are my observations and thoughts.
Today (At the time of writing this) is the 10th of
April 2008 and I understand that Freesat will be launched by the 1st
of May 2008, the 5th of May, or is it the end of May or even by the
end of June?? Even if we accept the end of June - by my calculations that is a
maximum of 80 DAYS away.
Now those of us that visit this blog, and other websites are
aware that Freesat is coming sometime soon. However we do not represent the
population at large and I suspect that most people are completely unaware of
this momentous event. The BBC get their
revenue from TV licence payers, but the other channels get their revenue from advertisers
and I would imagine that these advertisers will only pay when their adverts are
viewed by members of the public.
Still with me? Do you see what I am getting at?
When it comes to product launches this may go down in
history as the quietest ever.
For most consumers new to Satellite it will not just be a
question of popping down to Comets and getting a system off the shelf, these systems
will need to be installed by qualified installers, so I expect that when we
finally can get hold of the equipment there will be a long queue to get it
installed.
So I ask the following questions:
Can we realistically expect Freesat to be launched by the
end of June or earlier?
Will anyone be able to watch it - even if they want to?
Will the commercial TV advertisers initially pay anything
when there are few consumers able to watch their ads?
What the h*%% is going on?
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