Hi Jax
Thanks. The close ups aren't too great technically (as Force will probably tell you!) as I'm still learning on the photography front. I do have a macro lens, but I didn't use it for those shots, it was just the standard lens.
I just thought it was a good idea as most pictures you see of ewuipment are in brochures and on websites, which are usually face front ones or a 'system in a room pic'. There's never any pics that show tiny details, or obscure angles, which is what I'm taking more of now. Expect more as I'll be constantly adding to it when I get free time at work to do so.
I've always found that most stores stick to a small group of manufacturers, which is great if you've found what works in that area, but it's hardly going to create any interest from people who aren't local. It's such a cut throat industry that you have to broaden your customer base - you can't just rely on local business any more. The internet has helped this, and I'm sure there are many on this website, including yourself, who would probably have never heard of us 20 years ago. Of course, the internet has it's drawbacks too.
So what we're trying to achieve, and which has worked extremely well for us, is to try and provide a store where people can hear most of what they want under one roof. It's all about choice, but also a choice of quality products. We find speakers are the most popular thing peope want to change, so we have quite a large range, especially at our most popular price point, between £2,000 and £4,000. Usually you'll find most dealers have a couple of choices here, and sometimes only one! And if we had room for EVERYTHING we have on our website we'd have to open a superstore! I did tell Frank we should've moved into Woolworths old store, but he likes the 500 year old building he's in
I would've thought there were loads of high end audio places in the US? Seeing as there's so much high end gear over there, I'd have thought there was lots of places to offer the best America (and Canada) has to offer?
We keep stock of most budget and mid priced items on the website, and some more expensive electronics, but we only have so much storage space, so speakers are more awkward. Again, we keep a lot of budget speakers, and some mid priced, which are there to cover internet orders, but higher end speakers a are a little different. Because a range of 5 speakers could come in 4 or 5 different finishes, and most manufacturers have 3 or 4 ranges, you'd need huge storage space. And that's without AV packages. Many speaker manufacturers we can get delivered next day, so those we tend to keep to order. Small manufacturers like ATC we keep a few popular models in stock as you'd usually have to wait a week or two for them to build them. With how popular our internet site has become, and the range we have in store, it's a big job keeping on top of it all, keeping up to date with what's popular and selling, and what's not, and even just adding new profiles to the internet store for new products, whcih seems to be an ongoing thing due to how large the range is.
We'd like to open a couple of other high end accounts, wich will be quite a large investment, and we'd need to ensure we have the room for them in store. maybe some news on that soon.....
We don't usually sell demo models unless we need to get fresh stock out, but as I've said above, many speaker manufacturers we can get next day, or a few days at worst, and most people don't mind waiting a few days when they're buying a £3k speaker, for example. Most electronics we can get within 3 or 4 days, if we don't keep it in stock already.
I hope that gives ou a little insight about us
Regards
David