chebby
Well-known member
With respect to WHF (and all the magazines) their advice can never be free of all bias. They are businesses that are answerable to the 'bottom line' a long way before giving totally impartial advice. Just as a dealer raises the spectre of obsolescence to get us buying more gear year-in-year-out then so too do the magazines.
In a lot of cases the best, most impartial, advice would be to say... "your gear was fantastic in 2001 and it still is, so save your money if it still works".
However, such advice does not move boxes or magazines, so we have to be kept in a constant state of expectancy* for the "Next Great Thing". (Even though it is usually the "Last Great Thing" rehashed to use less labour, parts and materials but cost more.)
This is not a criticism. It is capitalism after all. Magazines and dealers and manufacturers have a duty to maximise profits and look after jobs & shareholders etc by maximising our sense of 'loss' when a new product eclipses our own (perfectly good 99% of the time) kit.
Impartial it ain't though.
*I get this too. Not judging, just observing.
In a lot of cases the best, most impartial, advice would be to say... "your gear was fantastic in 2001 and it still is, so save your money if it still works".
However, such advice does not move boxes or magazines, so we have to be kept in a constant state of expectancy* for the "Next Great Thing". (Even though it is usually the "Last Great Thing" rehashed to use less labour, parts and materials but cost more.)
This is not a criticism. It is capitalism after all. Magazines and dealers and manufacturers have a duty to maximise profits and look after jobs & shareholders etc by maximising our sense of 'loss' when a new product eclipses our own (perfectly good 99% of the time) kit.
Impartial it ain't though.
*I get this too. Not judging, just observing.