Davo2008:
I hear ya, AL7478. But I'm just talking first impressions out of the packet, in a pre-testing environment. If you order a burger and a McDonalds Hamburger turns up, with 1 piece of gherkin and a meat pattie that mysteriously melts upon contact with air, you know it's going to taste really bad. If you order one and it turns up with a cow struggling to pry away the bread rolls that have been stapled to it's head, you know you're in for an entirely different proposition.
What a lovely image....
First and foremost the testers judge performance (aided by the fact that they're looking at the screen, not the cables....), but once those results are in we will consider build quality etc purely in terms of the likely longevity/durability of the cable in question. It could make the difference between us recommending one brand over another in our final, post-testing analysis, but performance has to be the key criteria.
As for what the thing is/claims to be made of, we're not terribly worried - again, it's how it performs that proves its true worth.