iTunes has been responsible for one of the biggest changes in the (pop) music industry: the move from CD/album sales to downloads of individual tracks. This hit the industry very hard, as it could no longer rely on selling its high-value product. The industry is still locked into the old model though: a belief that demand for music is inelastic and so there's no point in pushing prices right down in order to grow demand.
This explains the music industry's attitude to Spotify, Qobuz et al. The industry makes Spotify charge $120 p.a. for its premium streaming service, which is twice the annual average spend of a US music buyer. In other words, the entry price for premium streaming is way beyond what most consumers would spend in a year. That is a commercial dead-end.
Qobuz's classical and jazz services suffer from a rather different problem: the demographic conveyor belt. The audience for classical music is getting old and shrinking. It won't disappear altogether, of course, but there's quite a big realignment happening in the classical music business. The great age of popular classical music, when concert halls were full of people from a range of social groups and ages, is over. We're returning to an age of patronage, much like the eighteenth century, only this time the patrons are banks.