AEJim
Well-known member
It's certainly not just Naim who are having to increase prices, not every company may obviously be passing on increases in manufacturing costs to the end-user, but you can be assured that some are lowering their margins to dealers and many cost increases are built into the retail price of new ranges.
If you have a long-standing range with ongoing production it is far more likely you will see retail increases as a manufacturer can only absorb so much. No-one WANTS to put up their prices in a recession, there is a huge domino affect that comes from last years oil prices as well as the banking troubles.
From our (AE) point of view - the cost of our raw materials has risen 40% in the last 18 months (due to the oil prices of last year mainly), we buy our stock in $'s (this is everything from MDF to Aluminium, capacitors etc, the costs all go up for these suppliers too so you get a cumulative effect), you take a double hit when the currency is weak. Many suppliers hold off on increases as long as they can but there is a breaking point where they realise they have to make a substantial increase, this is rarely on a day-to-day basis so it can be quite a jump. Then you have to buy in bulk at a fixed price so you can't "play the markets" and hold out for 6 months to see what happens.
These are difficult times to be a manufacturer, not just because of cash-strapped customers but because you can be seen to be the "bad guy" by increasing prices when the economy is struggling. We all absorb fluctuations in cost (said fluctuations are generally on an upward slope, as with your home fuel costs) but there is a limit you hit where you have to change things to stay in business! Some build in more margin/profit than others and so can absorb more - naming no names, others have a set minimum that they are never far from, you will see these companies alter prices far more readily when they need to!
If you have a long-standing range with ongoing production it is far more likely you will see retail increases as a manufacturer can only absorb so much. No-one WANTS to put up their prices in a recession, there is a huge domino affect that comes from last years oil prices as well as the banking troubles.
From our (AE) point of view - the cost of our raw materials has risen 40% in the last 18 months (due to the oil prices of last year mainly), we buy our stock in $'s (this is everything from MDF to Aluminium, capacitors etc, the costs all go up for these suppliers too so you get a cumulative effect), you take a double hit when the currency is weak. Many suppliers hold off on increases as long as they can but there is a breaking point where they realise they have to make a substantial increase, this is rarely on a day-to-day basis so it can be quite a jump. Then you have to buy in bulk at a fixed price so you can't "play the markets" and hold out for 6 months to see what happens.
These are difficult times to be a manufacturer, not just because of cash-strapped customers but because you can be seen to be the "bad guy" by increasing prices when the economy is struggling. We all absorb fluctuations in cost (said fluctuations are generally on an upward slope, as with your home fuel costs) but there is a limit you hit where you have to change things to stay in business! Some build in more margin/profit than others and so can absorb more - naming no names, others have a set minimum that they are never far from, you will see these companies alter prices far more readily when they need to!