Great name! And the two reviews on the website are more than positive, as are the pages of testimonials. And the cables are cheap!
If they're as good as The Absolute Sound claim, then does that call in question recommendations for really expensive, exotic cables?
There could be a bit of the emperor's new clothes going on here (not unknown in hi-fi in general): if something's really, really expensive then it must be good; and now the reverse? This is so cheap and simple, that it's like, wow, sounds amazing! Forget all the high-end cable brands and get Anti-Cable!