Clare Newsome:
I have to say, I am agog at the negative reaction to Amazon's promotion.
It's a sales promotion, for goodness sake, not an act of charity
And it's not like they're forcing anyone to take part!
Yes, I think it's a tad gimmicky, but it's got everyone talking, hasn't it.....
Its all about getting more traffic onto the site then hoping people will navigate around the site once there.
Everyone does it in one form or another, even shops on the high street.
I suppose those who missed out were just to slow.