Chebby wrote:
"Their only departure from the norm of any other active speaker made in the last 50 years is the addition of a DAC.
That does not make them Apple or Sonos or Logitech".
You are correct - or are you? The things that the three companies you mention have in abundance are cash and marketing skills. AVI have no desire to market themselves through the mags nor provide samples, so that limits their reach. Nor are they trying to reach the traditional audiophile. However, they are selling all the ADM's they can make.
It may well be true to say that all AVI are doing is adding a DAC. But that is more than anyone else is doing and therefore the speakers are ideal for connecting to a source, such as a Squeezebox or some other digital source - and because amplification is built in, there is no need to go and buy any (all too often underpowered) hi-fi separates. This small addition, of a DAC, makes the speakers unlike other actives. In this respect, they are exactly like Apple or Sonos.
All Apple did was take the principle of the Walkman and apply it to the technology they understood, i.e. PC's, storage and user interfaces. All Apple did was allow you to keep a library of tunes in your iPod. The iPod is remarkably similar in principle to the Walkman except in this one respect. Of course, they have since built an ecosystem around the iPod and have released other products, but all have lineage to the iPod and their traditional computing business. They have consumerised their heritage and it worked for them. Had this not worked they may well have struggled - corporately and domestically they were nowhere. And even today, in terms of the sheer numbers sold they aren't that great compared to the traditional manufacturers. But they do make the most noise.
I don't know much about Sonos, but you could argue they attached an interface to a proprietory wireless routing technology. Routing and wireless have been around for a long time, but it is the application of the technology that has helped them do well. So all they did was wirelessly route audio/video files. That hardly makes them the new Cisco does it?
The final thing I would say is that AVI are are an agile hi-fi company doing well in a declining market for traditional hi-fi. You miss the fact that the market for their products isn't an audiophile one. Their market is one that embraced the digital age long ago and wants the convenience of their ADM system in a domestic or studio environment - at a reasonable (non-audiophool) price. In that market, there is no ridiculous debate over cables, or whether WAV files sound better than FLAC files, or jitter etc. That pony was firmly put back in the stable a long time ago, and all that matters is sound quality and convenience. In that respect, they are exactly like Apple, Sonos or Logitech.