Why do Sony's LCD's never seem to make it into your awards - they always seem to get good reviews? I'm considering a new TV - I'm down to either the Panasonic TH42Px70 thanks in no small part to loads of good reviews or the Sony KDL40v3000 - which has impressed me with the picture quality. (Despite battling with the bewildering model number variations) I know the Sony is 1080p LCD & the Pana isn't "full HD" My system is a Marantz Dv7001 / Onkyo TX - SR605 receiver / KEF KHT3005 Any thoughts?