5k Speaker Supertest....

[Clare Newsome]

Joel, I appeciate your enthusiasm, but you really haven't a clue how the magazine industry works.

Hopefully you'll enjoy our forthcoming redesign of What HI-fi? Sound and Vision, which includes more editorial pages, more features, more context, more in-depth reviews... All giving us more space to explore every area of home (and mobile) entertainment.

 

[JoelSim]

Always enjoy challenging things.

Look forward to it Clare.

 

[Clare Newsome]

We are, too - fresh new look, more space to cover subjects in more depth. Very exciting.

And formed in response to everyone's feedback on these Forums, plus a major investment in research via a third-party agency earlier this year re what people want from CE magazines.

 

[JoelSim]

Sounds great! I suspect this forum is a superb marketing tool with many views and, ahem, discussions.

 

[Clare Newsome]

Indeed it is - invaluable insight!

However, we also need to understand the views of people who don't already engage with WHF (in-mag or online) about what they want/need.

Put that together with in-depth analysis of the changing CE market (update on UK sales data coming soon in my blog) and we start to shape the future of what we do here at Haymarket.

 

[JoelSim]

I've noticed a huge shift in things over the past year or two. Even I am having to get techy!

 

[grimmers]

well i for one would like to see a split ,and see a seperate hifi mag, and would not mind paying extra for it, i for one am not interested in seeing tv and home cinema in what basically started out as a hifi mag.give me a minute to hide from the onslaught.

 

[JoelSim]

grimmers:well i for one would like to see a split ,and see a seperate hifi mag, and would not mind paying extra for it, i for one am not interested in seeing tv and home cinema in what basically started out as a hifi mag.give me a minute to hide from the onslaught.

A little bit of 'shut up stupid" never hurt anyone

 

[Andrew Everard]

grimmers:in what basically started out as a hifi mag

All magazines evolve over time: Gramophone no longer reviews gramophones and 78rpm records, Autocar has moved on a bit from its roots back in the late 1890s, and of course camera magazines, once all about film photography and darkroom tips, have adapted to the digital age. It's a question of reflecting the market...

 

[Clare Newsome]

I wonder if the Radio Times gets feedback about featuring too much TV stuff

 

[JoelSim]

Clare Newsome:I wonder if the Radio Times gets feedback about featuring too much TV stuff

They could rebrand it as TV Times.

Job done.

 

[Andrew Everard]

JoelSim:Job done.

In the 'instant two thirds drop in circulation' sense?

 

[JoelSim]

Andrew Everard:

JoelSim:Job done.

In the 'instant two thirds drop in circulation' sense?

Ok you got me there. How about calling it The Sun then? An instant circulation of 4 million.

 

[Andrew Everard]

Are you sure you're not maxflinn in disguise?

And it's only 3m now, ever since people started to realise it wasn't a daily journal of solar studies...

 

[JoelSim]

To be sure

 

[Anonymous]

Actually, I'm glad I did ask the question now.

Hopefully it will help in any future strategy. Especially once all printed Mags have become nothing but a faint yet happy memory, and we have to put up with On-line versions only.

Splitting the sub sections of this good trusty institutions may well be back on the table.

Best

Serenity

 

[Clare Newsome]

Clare Newsome:
Indeed it is - invaluable insight!

However, we also need to understand the views of people who don't already engage with WHF (in-mag or online) about what they want/need.

Put that together with in-depth analysis of the changing CE market (update on UK sales data coming soon in my blog) and we start to shape the future of what we do here at Haymarket.

Blog now online here.

10m TVs expected to be sold this year....

 

[cse]

I also find the TV content etremely dull and would very much appreciate seperate HI Fi only mag. Gramaphone hasn't really changes that much as it's mostly still about audio recordings and artists.

 

[JoelSim]

I'm with you on that. The TV pages don't get read. Even when I've read all the audio stuff twice and am flicking through hoping I've missed something, the TV pages don't appeal.

 

[Anonymous]

..and I'm with you both (cse and Joel) on that too.

For me the equation is simples:-

Less TV and TV related audio = increased frequency of WHF-S&V magazine purchase.

..each to his own.

Best

Serenity

 

[JoelSim]

Serenity:
..and I'm with you both (cse and Joel) on that too.

For me the equation is simples:-

Less TV and TV related audio = increased frequency of WHF-S&V magazine purchase.

..each to his own.

Best

Serenity

I can't say that as I subscribe. I did consider it as I was fed up of the TV rubbish, but decided I would still buy it every month so I was only cutting off my nose. I will say that I do look forward to my other subscriptions far more these days as they provide a much longer read. I can get through WHF in an hour, although this month is better with the free high-end guide which is nice.