Here's one for the archives.
Few things one needs to consider about attenuation differences between amps.
1) Logarithmic vs Linear volume control. The first one will go louder progressively delivering into "chunks" (0.01W > 0.1W > 1W > 2.5W > 5W > 10W > 25W > 50W). Second one will go louder more quicker and more evenly spread ( 1, 2, 3, 5, 6...), sometimes giving out all the good clean watts before you reached 12 o'clock position. Logarithmic is the safe way to go since chances of accidentally blowing your speakers are slim, but it does feel emasculating to some who prefer the illusion of "9 o'clock position allready too loud, so much power."
2) Attenuation coefficient (Signal to Noise Ratio and Dynamic Peak). SNR 90db and DP 106db will go louder quicker than SNR 80db and DP 106db. Later one will sound more laidback and you will need to turn it up to get the best of it.
3) Passive attenuation vs Gained. First one just outputs 0-100% of the preamp line signal without applying gain, which leaves the gain to be applied in the power amp section (like with Exposure amps). Gain in the preamp will add db's and continue to add in the power section. The later ones I've noticed would go louder quicker, but it's not a general rule.
4) External vs Embedded Loudness curve. External is when you get to push a button to get more db in low and high frequencies at lower listening volumes. Additional loudness compensates for our hearing insensitivity to low and high frequencies for quiet listening aka
Fletcher–Munson curve. Its expected for you to shut it off once you go past (usually) 8-9 o'clock, however some never do. Embedded loudness is applied by a circuit in the preamp in a way you don't get to enable/disable it. It automatically reduces from 100% to 0% added loudness once you turn the volume knob past 8-9 o'clock. Some amps have variable loudness knobs (old Yamahas) and some have no loudness compensation at all.
So basically how loud an amp gets is a function of both preamp and power amp circuitry. The preamp is tuning the little voltage (coming from your source component, cd, tape, tt, ipod) to modify the big one (coming from the wall socket) thus making weak signal go bigger - amplifiers amplify. However, similar to servo steering in cars, not all things are equal. If you go louder quicker it doesn't necessarily mean you got lots more on tap. In matter of fact it's most likely you don't and your amp will go into clipping if you crank it up even further.
Now I shared my thoughts from preamp attenuation perspective but consider there is a lot more to be said about the power section and its relation to speakers and especially crossovers.
Sagging voltage rails vs strong regulated ones in amps;
impedance drops, phase shifts and efficiency in speakers... Bloody engineers like to complicate things.
Manufacturers know that regular Joe is much more impressed by amps going louder quicker in the demo room and will manipulate with this in their circuit designs. But what else is new.