BillDay66 said:
some prefer FLAC but IMO thats just an anti apple thing
Not at all. My reason for choosing FLAC (besides that it's a free and open specification) is that it supports free-form tagging, i.e. you are not restricted in what types of tags you use. I use this to organize my classical files by composer/performer/movement/part instead of the clunky artist/album/tracknumber tags.
From what I've heard, ALAC uses ID3v2 for tagging so is hampered by the same shortcomings that mp3 has. Of course, those shortcoming are only a problem if you care deeply (ocd-style) about those tags.
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You can add whatever tags you like to ALAC files if you use a third party editing program like DbPoweramp, not much use though unless you have a player that can use them. The much maligned itunes seems pretty good to me.