As the person who wrote all those stories I referenced before, I was trying to add some balance to the views on the topic. I'm no iPhone fan: I have one, and use it, but only because it's standard issue from our IT department, which has bought stacks of the things.
The first time I used it all day out and about it died before mid-afternoon, which means I have to use a supremely ugly battery case to keep it going: yes, there are some quite elegant ones, but I wasn't going to spend any more than I had to keeping the wretched thing juiced up. Its virtual keyboard is impossibly fiddly for the fat-fingered, and I think I made my views on the iPad fairly clear a post or two back.
I'm writing this on a MacBook Pro - again, company issue - but when I was asked for a recent company conference what my favourite piece of tech was, I replied 'the cheapest netbook I can find'. That's what I use when covering shows: a £200 Advent netbook, which has so far survived being taken around the world a few times, dropped, used for blogging on the world's bumpiest buses, and so on.
Apple fanboy? Not me, guv, but read the Forums and you will see how much that company's products - hardware and software - are anticipated and discussed.
So is our coverage reflecting or creating that interest?