Hi, from what I understand about this, the virgin vinyl is purely non-reused vinyl. I think it is just basic vinyl (the same material that was always used) but all the pressings have come from just one source, as opposed to various new amounts of vinyl being added, especially with really large pressings that would presumably require many seperate 'batches' of new vinyl material during the long manufacture process. i think a lot of the virgin vinyl pressings are done in relatively small quantities, so automatically avoiding this issue. I don't know how impressive the end result is really though (especially when comparing modern virgin vinyl records with good quality 60s and 70s classic LPs, I've had v little problem with sound wise, bar the odd Pink Floyd LP), and most of the popularity of this new label seems to be relying on the reputation of vinyl quality being damaged during the 80s, when vinyl quality went down noticeably- I would assume, due to the especially large volumes of LPs released (see above)/more artists having massive pressings than in the past and manufacturers saving costs by making many LPs super-thin and flexible/easily scratched. Apparently, at some point, manufacturers even recycled vinyl to make savings. I have a fair few 80s LPs though(!) and would have to say that, via a good hi-fi, things aren't so bad as people have generally made out(Talk Talk's Spirit of Eden was a pity though). Yes, it does have to be stated that the generally heavier and thicker virgin vinyl (the increased weight is offered as a bonus) does seem to be more resilent though- I certainly don't find these not to get generally scratchy-sounding over time- the same as seems to be the case with the average-thickness majority of my normal LPs I have. Saying this though, I only have a few of the virgin ones.
Anyway, the main result of virgin vinyl being around and being strong over 10+ years, would seem to be that it shows that vinyl's comeback is well and truly established. Now we just have to concentrate on improving vinyl cutting (etc) technology and getting rid of digital recordings for vinyl(!) and all will be dandy!