For that sort of price it's the ONLY 50-inch Panasonic that you can buy! At that price it's a steal, I saw it a few months ago in Curry's with a Blu-Ray feed, and it did look very good indeed. The price then was £900. If I were looking for a 50-inch set, I would probably get this one, especially as I don't need another Freesat source. See also what bigboss had to say about this set in the topic "Panasonic TX-P50UT30B - any thoughts?" (yes, I know that starts off about the UT30 series, but broadens to include the GT30, ST30 and VT30 series also).