JoelSim
New member
The problem with much online advertising is that the agency believes that if it does something different/impinges on the copy of the site and generally gets in the way that they have done their job as they have got it noticed.
Wrong in my opinion, and I'm in advertising - as people have rightly pointed out an annoying ad, be it online, on TV, in a mag, is bad for the brand.
I have to say when an ad covers some copy I'm reading it frustrates the hell out of me, especially those that have a very hidden 'close' mechanism. Grrrrrr. If more sites didn't allow rubbish like this it would be better.
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Wrong in my opinion, and I'm in advertising - as people have rightly pointed out an annoying ad, be it online, on TV, in a mag, is bad for the brand.
I have to say when an ad covers some copy I'm reading it frustrates the hell out of me, especially those that have a very hidden 'close' mechanism. Grrrrrr. If more sites didn't allow rubbish like this it would be better.
ÿ