How about gifts for long term subscribers we seem to be ignored. I have subscribed for a few years now and when i see the free gifts i feel like canceling and maybe renewing again to get them which is a lot of hassle. How about some loyalty back.
Not ignored - very much valued. But the gifts are there to attract new subscribers, who might fall for a pressie rather than just appreciating what a great deal they get on having the magazine delivered for a whole year...