I see it is already available in shops and Sony is putting very agressive pricing cheaper then w3000 and in EU same price as in UK pounds lucky us. So wondering if sony cutting corners in build quality. Functionality wise it's high then W3000 boosting 33000 contrast ration.
http://www.kieskeurig.nl/product/7C36028F07E77B40C125740F00468CA6.htm
http://www.kieskeurig.nl/product/7C36028F07E77B40C125740F00468CA6.htm