this is there latest OLED sorry to say does not shine . according to tests priced at £600 or less wimpy sound lifeless image but colours are good and blacks are good ( a problem that Samsung still not sorted out on there QLEDs and nice design Is there any reason to buy it ? ah no overpriced sorry to say think under £500 would be a decent price To me if Samsung continues to bring out only fair TVs and there is a market not for these unless it is cheap ie JVC .But when you look at what Hisense and TCL have in there armory at cheaper prices I wonder why Samsung even bothers to bring out sub-standard by 2022 standards TVs Think they should keep to QLED s . yes there are many guys and ladies who buy the make and not how good or bad it is or got a free phone in the deal. To me this is not the way of buying a TV. . Ah yes a free Mobile or whatever.. The market there is a lot of manufacturers LG JVC Sony Phillips Panasonic etc etc. . But the market is almost swamped here in the UK now . . Manufacturers must look at where the market is going too Samsung in my opinion has dropped googly with this TV . The decision they have 1 stick to what market they want to be in cheap medium or high. 2 Sony decided on the high end . 3 Samsung in my view cannot compete in the cheap end , but needs to be in the medium to high end market only. Let Hisense and TCL be on the cheap end markets .