D.J.KRIME:Si22:
The only difference is cosmetic the specs are the same. They are basically the same TV retailers normally change the last digit on the ref number so that you can't by the same tv cheaper at a different shop. I will give you an exmaple the samsung LE40B650 is £759 at richer sounds the LE40B651 is £899 at currys they are the same TV with just a slght cosmetic difference . Its just another way of ripping you of.
To say they are ripping you off is rather harsh as at the end of the day you have a choice where you buy your TV from. Samsung among others use these differant model numbers to help their big buyers (Currys,Comet etc)in that if they then offer a price promise they are effectivly only competing with their own stores as the model you have seen in say Richer Sounds "is not he same model Sir as it is a differant model number" where in reality if you take away the slightly differing facias all of the TV's are really the same set.
In my experiance the customer who buys from Currys et'al and just buy without any further reasurch is a very differant person to the likes who read WHSAV and frequent these forums.
try shopping here in ireland , theres about 20 low spec samsungs and lgs doing the rounds , all with weird and wonderful names and model numbers , unique to the irish market , no reviews for them , id say half of them are last years models rehashed , and repriced , higher , only sony funnily enough sell identical tvs to the uk , same model numbers , its not called rip off ireland for nothing ...