Having read so many reviews, I'm even more confused. I was opting for a Panasonic (but not sure whether it should be LCD or Plasma) until I read reviews about the Sony KDL 40W4500. They are the only two manufacturers I am considering as Pioneer's new range is not getting good reviews and they are also much more expensive. I would welcome an opinion which t.v. would be better Panasonic or the Sony.