Wouldn't we all love to have Freeview HD in your area Kev. But no joy as there is 3 types of signal being picked up in and around Swindon, the change over is March 24th 2010 (West), 2011 (Central) and lastly 2012 (Meridian). So in hindsight Swindon won't be the first to recieve 'Freeview HD' so someone is telling porkies!! London will be the first to recieve Freeview HD as it's already been tried & tested. We'll be lucky if we see Euro 12 in this format outside of London. If you want to watch HD 'free', go to Freesat HD+ (Humax Foxsat HDR), yes they aren't nice to see outside our homes (satellites), but it's the only way.
Manufactures have installed HD Tuners into their sets already but not destined for the UK market yet! Freeview wants the UK version (HD) to be in M-PEG4 instead of M-PEG2 like in France.
OLED does look good on small screen and no doubt it'll be even better on the big screen. Ask yourself this, have you got £15,000 to spare? Coz that's how much it'll cost today for a 42" I'll bet and don't be mistaken for LED TV's as there still LCD!