[quote user="jules153"]Good grief Sony certainly likes to have a few models out!
I had a quick look ont 'net and found these models and prices:
Sony Bravia KDL40T3500U
Sony Bravia KDL40W3000U
Sony Bravia KDL40X2000U
So what's deal here? I gather the T3500 is the same as the W2000 which was WHF's TV of choice for a while, but what's th advantages of paying more?? many thanks for any info... and merry xmas
40S3000 was HD Ready and has now been discontinued.
40T3500 was a limited run model and is unlikely to be available still. It was indeed a 40W2000 underneath.
40D3500 is Full HD and uses the new 10-bit Sony LCD panel. It does NOT have Motionflow/100Hz.
40V3000 is Full HD but only uses the old 8-bit LCD panel. Again, no Motionflow.
40W3000 is Full HD and benefits from the BRavia Engine EX which was used on last season's X2000. It uses the new 10-bit panel.
40X2000 has been discontinued and isn't as good as the 40W3000 - the W has the same processor but adds the new panel.
40X3000/3500 is the new flagship with Full HD, 10-bit panel, Bravia Engine Pro, and Motionflow/100Hz.
To cut a very long story short, the best buys in the current range are the 40D3500 and the 40W3000 unless you have the money and inclination for buying the flagship X3000/3500. The better engine in the W makes quite a big difference, particularly when watching SD content.