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Currently I own both the OLED flagship from LG and the QLED flagship from Samsung in the form of the Q950r and all of my family thinks the Samsung is way better than the LG. LG peaked with the LG 65e7v Oled TV which I bought but then gave to my sister and she even thinks the Samsung is way better. It’s not even close to be honest. Both their black levels are the same even though I think the Samsung’s is better and the Samsung is way brighter.