KEF's LS50 Wireless II system now supports hi-res streams on Amazon Music

Is Amazon Music HD starting to take over? There just seem to be more and more announcements like this. I would not be surprised. £7.99 must be pulling users from Tidal and Qobuz (but maybe not Apple) while the Spotify HiFi announcement earlier this year is now beginning to look as if it was a baseless move designed simply to try and persuade their users not to immediately migrate elsewhere.
 
Is Amazon Music HD starting to take over? There just seem to be more and more announcements like this. I would not be surprised. £7.99 must be pulling users from Tidal and Qobuz (but maybe not Apple) while the Spotify HiFi announcement earlier this year is now beginning to look as if it was a baseless move designed simply to try and persuade their users not to immediately migrate elsewhere.

I would actually stay with Spotify if they offer CD resolution music, just for the sheer convenience. I’m not interested in streaming hires, apart from MQA.