I was in my local HIFI store yestday having a chat with the owners about all the new upcoming AV gear coming out & a couple came in (id say in there 50s) & they were asking about plasmas & lcds etc so i was also brought into the conversation. Well it was all going well the guy seemed to of understood the diff between the two, so hes obviously done his research, & then out of the blue he suddenly asks "how do you turn the plasma on? " well, as you can imagine there was a sudden silence between us all, we were all looking at ea other & back at the customer again & the owner just said "with the on & off button! he then replies "well i know that i just thought there may have been another way with it been like a new technology, he goes on to say that there isnt much diff then between the old CRT tvs & plasmas etc? Well i just made out i needed the toilet as i couldnt hold my laughter in lol as you know how hard it is to try not to laugh when you shouldnt ha. So does anybody else have any stories to top this one?? oh ye, & the guy was being totally serious as he was asked if it was a joke or not & he was gospel.