I'm furious about Amazon Prime Video's new prices, and not because of the ads

[What Hi-Fi?]

With no warning, Dolby Vision and Atmos have been removed from the standard plan.

I'm furious about Amazon Prime Video's new prices, and not because of the ads : Read more

 

[Guy4510]

Thank you for pointing this out and you have every right to be furious. The way Amazon (and some other streaming services) treat their customers is appalling. I guess we have to speak with our wallets and decide if we want to support their model, personally I don't. We all have a choice, they are compromising performance for their profits, the majority of consumers won't even notice, or care, however enthusiasts like us should just move on, buy more content and own it, or subscribe elsewhere IMO.

 

[mafrost]

Thank you for highlighting the removal of Dolby Vision and more importantly to me, Atmos from the standard plan. I was willing to sit through the odd advert but am not willing to be forced to pay extra for Atmos. I'm speaking with my wallet and have subsequently just cancelled by Prime subscription.

 

[DegreesOfSeparation]

I cancelled my Prime subscription on the weekend before the ads were implemented, but I had no idea about Dolby Vision and Atmos. This just reinforces my original decision.

If it wasn't for the fact I have a Kindle, I'd move away from the Amazon ecosystem entirely.

 

[Noonsy]

Ive tried to contact Amazon help, prime video and prime video UK and Ireland three times since January with no reply. It is not clear how when you have paid for a years subscription they can lower the level of service and change the T&C's of their service during a contract. I could understand if that would apply when I next renew but not during the contract itself. Ads was bad enough but now reducing the quality as well

 

[BanquoStarbon]

I too cancelled my prime sub. I don’t miss it one bit, and hearing this news further validates my decision.

 

[Friesiansam]

I strongly suspect most Prime subscribers don't even know what Dolby Vision or Atmos do, let alone have the equipment to take advantage of them.

 

[ajr37]

You also have to pay each month for Dolby on films that you buy or rent. Even previously bought films now have Dolby removed unless you pay monthly. Utter con!

 

[AlastairB]

Amazon has so little Atmos content that losing it is no loss.
They should be concerned though: for most subscribers, this just makes their already quite weak offering even less worthwhile. In the time when consolidation is underway, and customers are pruning their subscriptions, that's not too bright...