Hi Fi adverts in magazines

homeworker

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Aug 18, 2012
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when there taking these beautiful pictures of Hi Fi in idyllic settings in rooms with wooden highly polished floors and sparse furniture

Where or how do they hide the wires ?

do they cut the cables of for the photographs

or are they dummy boxes

Same for speakers you never see the mass of cables in these settings . In the adverts

Cheers
 

Benedict_Arnold

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Jan 16, 2013
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Same reason you never used to see big old cathode ray tube TVs in show houses. Or the receivers, blu-rays, CDPs, etc, etc. in the pictures with flat screen TVs fixed to walls (let alone the damage to the plaster(board) hiding the wires...

Same reason no-one in cosmetic ads needs cosmetics or men in electric shaver ads never actuall need a shave....
 

Ajani

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Apr 9, 2008
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I've always assumed that they simply don't plug in any of the cables (except for the power cable, if they need to show the glowing screen on the equipment).
 

jjbomber

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homeworker said:
when they're taking these beautiful pictures of Hi Fi in idyllic settings in rooms with wooden highly polished floors and sparse furniture..... Cheers

They have spent all their money on hi-fi, so can't afford carpets or furniture.
 

Sospri

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Mar 23, 2011
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Ajani said:
I've always assumed that they simply don't plug in any of the cables (except for the power cable, if they need to show the glowing screen on the equipment).

Its amazing what you can cut out with Photoshop...............
 

homeworker

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Aug 18, 2012
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Elivating this discussion a bit higher I would love to know the mecanics if you like of the photo shoots, on how they actualy hide those fixed power cables in advertisements. Or as i said are they Dummy replicas specificly for promotion and advertising.

Leaf through your old Hi fi Mags and look at some of those Adverts . have you never wonderd. No matter how much you tried you never hide a power cable like they do for these shoots
 

chebby

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Jun 2, 2008
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homeworker said:
Leaf through your old Hi fi Mags and look at some of those Adverts . have you never wonderd. No matter how much you tried you never hide a power cable like they do for these shoots.

I did just that.

Is 1984 (HFN) and 1978 (WHF?) old enough?

Not a cable in sight in the ads or the photos of reviewed items.
 

Chr1s_J

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Jan 11, 2013
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Chances are they mount the camera on a tripod and take 2 photos with an identical exposure...

1 with everything plugged in and the displays all lit up

and another with the cables all removed, being careful not to move the hifi.

If they layer those photos on top of each other, with the no cables photo on top, then erase the screen section of that photo to reveal the photo beneath, it looks like the powers on and the displays are all lit up without the component being plugged in.

It's easy and takes seconds to do.
 

AEJim

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Nov 17, 2008
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Here's an old brochure shot from eight or nine years back. The shots are always organised by the photographer for aesthetic reasons, they don't really worry if the system would work or sound particularly good and certainly wouldn't wire it up unless power was required for displays! They will ad an image to any screens in the shots with Photoshop, if you've ever tried to photograph an image on a screen you'll know it doesn't work particularly well for various reasons (this is the same process used in the mags for any shots of screens, none will be taken "live").

This is the pre-Photoshop version and you can see the floor in particular needed much post-production work. I remember putting that flooring together, it took hours and the room was massive. The model lady was very nice and made tea though :) Nowadays we tend to stick more to standard product images than these "lifestyle" shots. Not my kinda thing really.

Main_room_16205_zps708c4766.jpg
 

AEJim

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Nov 17, 2008
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chebby said:
I recognise that place from an episode of Grand Designs.

Yeah, it's somewhere down on the South coast from memory, I think quite a few ads have used it, nice way to help pay the bills on that place! :D
 

ROTH AV

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Mar 4, 2011
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I remember when I worked for a large hifi company a few years ago, we did a shoot at a posh place.

Long story, but it ended up with what should have been a simple shoot turning into the maddest 24 hours of my life. I'm not exagerating when I say that the 'Art Director' was just like Fraannc from Father Of The Bride and he ended up in the swimming pool having a hissy fit and crying because the light 'wasn't RIGHT !'. When we got him out, he refused to work on the project any further that day unless we all stripped down to our undies, so that we could 'feel the moment' he was trying to create. Of course, up to that stage I didn't know the true extent of the body piercings that the (female) photography assistant actually had. With chains joining some of them together.

The model ended up getting arrested that night when we all went out (let's jusy say that she wasn't just a pretty face), at one point there were some people of limited height involved who were working at the local Panto (Snow White), a live goldfish appeared in a bag later in the evening and may or may not have ended up in someone's mouth and one of our salespeople ended up having a bucket of custard thrown over him. By a Morris Dancer.

Then we went to the kebab shop.......

Unlikely that I'll be allowed to say what happened next.......there might be people of a nervous disposition reading this.

he he.
 

CnoEvil

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Aug 21, 2009
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ROTH AV said:
I remember when I worked for a large hifi company a few years ago, we did a shoot at a posh place.

Long story, but it ended up with what should have been a simple shoot turning into the maddest 24 hours of my life. I'm not exagerating when I say that the 'Art Director' was just like Fraannc from Father Of The Bride and he ended up in the swimming pool having a hissy fit and crying because the light 'wasn't RIGHT !'. When we got him out, he refused to work on the project any further that day unless we all stripped down to our undies, so that we could 'feel the moment' he was trying to create. Of course, up to that stage I didn't know the true extent of the body piercings that the (female) photography assistant actually had. With chains joining some of them together.

The model ended up getting arrested that night when we all went out (let's jusy say that she wasn't just a pretty face), at one point there were some people of limited height involved who were working at the local Panto (Snow White), a live goldfish appeared in a bag later in the evening and may or may not have ended up in someone's mouth and one of our salespeople ended up having a bucket of custard thrown over him. By a Morris Dancer.

Then we went to the kebab shop.......

Unlikely that I'll be allowed to say what happened next.......there might be people of a nervous disposition reading this.

he he.

I think I'm in the wrong job! :shifty:
 

ROTH AV

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Mar 4, 2011
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If I told you that this kebab shop had a live sheep in it.........in the 'special' backroom, to which the 'model' we were with was invited.

Obviously we just went along to make sure she was safe.

The evening started to get a little weird from this point.
 

John Duncan

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Jan 8, 2008
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AEJim said:
Here's an old brochure shot from eight or nine years back. The shots are always organised by the photographer for aesthetic reasons, they don't really worry if the system would work or sound particularly good and certainly wouldn't wire it up unless power was required for displays! They will ad an image to any screens in the shots with Photoshop, if you've ever tried to photograph an image on a screen you'll know it doesn't work particularly well for various reasons (this is the same process used in the mags for any shots of screens, none will be taken "live").

This is the pre-Photoshop version and you can see the floor in particular needed much post-production work. I remember putting that flooring together, it took hours and the room was massive. The model lady was very nice and made tea though :) Nowadays we tend to stick more to standard product images than these "lifestyle" shots. Not my kinda thing really.

Main_room_16205_zps708c4766.jpg

Was it htis one?

http://www.channel4.com/programmes/grand-designs/episode-guide/series-7/episode-31

(pictures)

I've been in that house.
 

AEJim

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Nov 17, 2008
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Hmm, possibly, it looks familiar but I thought it was nearer Southampton way - it was a long time back to be honest though and I can't even remember if I was the one who drove!

I think many of the places featured on Grand Designs recently focus far too much on being open plan and using materials in their natural state - half of the last series seemed to be oddly stacked box-shaped houses with bare concrete and MDF everywhere, they all looked cold and uninviting - also the toilets and bedrooms always seemed to feature full-length windows to the outside world, I'm sure the neighbours don't need to see that from their pretentious neighbours over their breakfast cereal every morning...
 

hoopsontoast

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Oct 1, 2011
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Is it this one in Clapham?

http://www.channel4.com/programmes/grand-designs/pictures/clapham-gallery/5503e9c5-e995-45fb-8008-4d39ad79d83c
 

AEJim

Well-known member
Nov 17, 2008
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hoopsontoast said:
Is it this one in Clapham?

http://www.channel4.com/programmes/grand-designs/pictures/clapham-gallery/5503e9c5-e995-45fb-8008-4d39ad79d83c

That looks pretty close! :) (my sense of direction must have been well off!)
 

6th.replicant

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Oct 26, 2007
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Ah ha, another one for the Annoy thread: Grand Designs homeowners*, especially the anchors with the old violin factory
baseballbat.gif


* Honourable exceptions: the couple with the Huf Haus; the couple who redeveloped the old leccy sub-station (with a Mini in the living-room); the woodsman who built his house from local trees and clay 8)
 

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