Have an older Sony TV? You might be about to lose Netflix

If Netflix upgrade their platform and as a consequence some older firmware cannot keep up then that's a reasonable development of the market.
If, on the other hand, Netflix arbitrarily deregisters TVs and Blu Ray players over 10 years old then thats potentially manipulation of the market.
I'd be really interested to hear how Netflix would respond to an email from What Hi Fi asking for more technical details. Could be a bigger story here.
 
These types of moves together with manufacturers themselves showing reluctance to update firmware for models older than a few years old just shows the value in external streaming boxes (such as Apple TV, Google TV etc) - especially as many of them are quite inexpensive. Never rely on internal apps is always a good assumption to start with. It is likely a combination of Netflix asking Sony to update the software of older TVs to run their app and Sony either refusing to do so or the hardware itself is simply not powerful enough to accomodate the new software.
 
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