Checking our local one this morning, yes, they're 50% off, but only based on the full RRP! Not that I'm interested in it, but One Missed Call was priced at £28!! I'm sorry, but if a store is advertising half price, it should be 50% off their normal prices, not hiked back up to the extortionate RRP's. This made the cheapest Bluray £10.50, which is the sort of prices Play are doing anyway.