Not quite £10 per month though is it when you have to pay £38 per month for Sky plus as well and another £10 per month for every additional HD box in the house. I make that £48 per month, compared to Freesats, £0 per month.
No argument Sky has better programming, just q as to whether or not its worth it at £48 per month.
You also can't count HD channels very well, because the rather excellent BBC HD is on Freesat as well with 4HD rumoured to join as soon as its deal with Sky expires.
5HD?, well who knows in the future although no signs yet.
As for ITV HD, whereas it has been said that it isn't as good quality as BBC HD, I don't see wholesale dissatisfaction, just feedback that its not always as good as BBC quality.