bigboss said:
Not sure what you mean by "special Atmos blu rays". Of course, the films have to be coded in Atmos on blu-ray, similar to Dolby True HD or DTS HD MA. Non-Atmos content can be matrixed to play as Atmos but that won't be true Atmos.
List of Atmos blu rays here:
http://www.dolby.com/in/en/experience/dolby-atmos/bluray-and-streaming.html
3D had very different problems: need for glasses and ineffective / distracting usage of the technology by some directors.
Yeah, 3D was a dog's breakfast. Got in a bit of trouble with the (now former) WHF journos who, like the industry as a whole, were trying to convince us all that 3D TV was the greatest thing since sliced bread when I said it would be a fad and that no-one (especially already spectacle wearing people like me) would want to wear stupid 3D glasses at home). 3D movies with the glasses were tried in the 1950s and flopped. "But this time they're digital" was the cry. 3D TVs still flopped and are now sold at or below the prices of 2D sets to get rid of them.
Anyway, back to Atmos Blurays. Isn't a non Atmos Bluray that is "up-somethinged" to Atmos in the receiver pretty much impossible? The idea behind Atmos is that the sound is encoded with, say, "helicopter", and the software tracks "helicopter" across the speakers. Unless the source is encoded with "helicopter", is the software so incredibly advanced that it can recognize a "helicopter" on its own? If so, IBM and Cray should be worried. But they're not.
And I note, for example, for Gravity you have to buy the "Diamond Luxe Edition", inititally at a premium price, to get Atmos. Whereas the "vanilla" Bluray doesn't come Atmos encoded. So my question stands. If you have to buy Atmos Blurays at a premium, will the technology still be here in 2 years time or will it go the way of 3D TV?